Your Ride or Die Realtor
Guiding You Home with Expertise and Passion
Whether buying or selling your home, both come with a process. I am here to help ride out the ups and downs of the transaction and all the steps in between. I am fully committed to my clients, going above and beyond to ensure your needs are met, no matter the challenge. You will have my unwavering and passionate support throughout the entire, buying, selling or renting process. At times this will mean late nights answering urgent questions as well as tough negotiations on your behalf. As your ride or die Realtor, I’m all in, and you can count on me to have your best interests at heart. It is my goal to make your dreams a reality.
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All real estate questions are are welcome! Buying, selling, renting or curious:
910-876-0317
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A Comparative Market Analysis gives you a good idea of what a home should sell for.






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Meet Krystina Willard
how it works
let us assist you in obtaining your property
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CMA is an included part of the service I offer for all qualified buyers and sellers.
$299,950
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frequently asked questions
our most question we had so far
A Comparative Market Analysis (CMA) is a report prepared by a real estate agent to estimate a property’s market value based on recent sales of similar properties, current listings, and market trends in the area.
A CMA is prepared by a real estate agent as an informal estimate of market value, primarily for helping buyers and sellers. An appraisal, on the other hand, is a formal valuation done by a licensed appraiser, typically required by lenders to approve financing.
Factors include the property’s location, size, number of bedrooms and bathrooms, age, condition, amenities, lot size, and recent upgrades. The agent will compare these factors with similar, recently sold properties (known as “comps”) in the neighborhood.
For sellers, a CMA helps determine a competitive listing price. Pricing a property accurately can attract more buyers, reduce the time on the market, and increase the chances of a sale at a good price.
Buyers can use a CMA to determine if a property’s asking price is fair based on recent sales in the area, helping them make informed offers and avoid overpaying.
Agents choose comps that are similar in size, condition, location, and features to the subject property and that have sold within the last 3-6 months. The closer in time and proximity, the more relevant the comp.
While you can try using online tools and resources, a real estate agent has access to detailed MLS data and the expertise to interpret the information, making their CMA generally more accurate.
A CMA report typically includes details on each comp property (such as listing and sale prices, days on market, and property features), photos, maps, market trends, and sometimes an estimate of the listing price range for the subject property.
The accuracy of a CMA depends on the skill of the agent, the quality of the comps, and market stability. A well-prepared CMA should closely reflect current market value, though it’s not as precise as a professional appraisal.
In fast-moving markets, a CMA may need to be updated every few weeks. Otherwise, an update may only be necessary if several months have passed or if significant market changes occur.
Many real estate agents provide a CMA free of charge as part of their service to prospective clients. However, some may charge a fee if the CMA is extensive or if you’re not planning to work with them.
A CMA reflects current market conditions, not future trends. While it can provide insights into recent sales patterns, it is not intended to forecast long-term value changes.
A CMA is prepared by a real estate agent using recent, similar sales data and personal expertise. An AVM, like Zillow’s Zestimate, uses algorithms to estimate property values based on available data. While AVMs can be helpful, they may lack the accuracy and context provided by a CMA, especially in unique or highly localized markets.
No, lenders require a formal appraisal by a certified appraiser to approve a mortgage. A CMA is an estimate meant to guide pricing, while an appraisal is a standardized assessment of value required for lending.
In a buyer’s market, a CMA might suggest pricing slightly lower than comps to attract more buyers. In a seller’s market, prices may be set higher due to increased demand. The agent will take current market conditions into account to help determine the most effective price.
If there are no perfect comps, the agent may adjust for differences by assigning approximate values to features that vary. For example, a larger home might be adjusted down when compared to smaller comps, and newer homes might be adjusted up.
A thorough CMA can take a few hours to a day, depending on the complexity of the property and the availability of good comps. For properties with unique characteristics, the process may take longer as the agent needs to find the best possible comparables.
Yes, CMAs can help investors assess the current market value of an investment property. However, investors may also consider additional analyses, such as rental income potential, cap rates, and ROI, beyond a basic CMA.
Experienced agents have deeper knowledge of local neighborhoods, market trends, and property features that can add value or detract from it. Their insights into pricing and local demand can make a CMA more accurate and tailored.
Discuss the CMA with your agent to understand their pricing rationale. If there’s a significant discrepancy, you can ask them to review or update the analysis, or even seek a second opinion. Keep in mind, however, that the CMA is based on data and current market trends.
Yes, a CMA can be useful for homeowners who are considering selling but aren’t ready yet. It provides an initial estimate of value that can help in planning, although an updated CMA will be needed if the actual listing date is much later.
Yes, agents can prepare CMAs for vacant land by comparing recent sales of similar parcels. However, land values are influenced by unique factors like zoning, accessibility, and utilities, making land CMAs a bit more complex.
Location is one of the most critical factors in a CMA. Properties in the same neighborhood, school district, or with similar proximity to amenities provide the best comps, as they reflect the same local market influences.
A typical CMA includes 3-5 comparable properties. Too few comps may lack accuracy, while too many may dilute the comparison. The chosen comps should be as similar as possible to the subject property.
Absolutely. A well-prepared CMA can be a powerful negotiation tool for both buyers and sellers. For buyers, it supports a fair offer price, while for sellers, it helps justify their asking price to potential buyers.
Yes. A CMA is an estimate and can’t account for subjective factors, like a buyer’s personal interest in unique features. Additionally, rapidly changing markets or lack of comparable sales can limit accuracy.
Sellers can use a CMA to identify a competitive listing range, avoid overpricing, and potentially set a price that will attract multiple offers. In some cases, they may price slightly lower than market value to create a bidding situation in a hot market.
Yes, CMAs can help set rental prices by analyzing comparable rentals in the area. For multi-family or income properties, agents may also factor in cash flow, occupancy rates, and other metrics important to investors.
A CMA is a versatile tool in real estate, useful not only for estimating sale prices but also for strategic planning, investment analysis, and rental assessments. Let me know if you want to explore any part of this in more detail!
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how it works
let us assist you in obtaining your property
01
Schedule a Consultation
02
Request A Free CMA
03
Explore Properties or List
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